Professional Trade Association
Identify the best audience to recruit into their manual labour-centric profession and discover how to entice those candidates to join the profession.
Allowed this association to identify where audiences are getting their information on the industry.
Provided insights on the key themes in conversations the general public was having about their industry and profession.
Allowed them to compare discussions surrounding their industry/profession and the other trade professions.
ASI's artificial intelligence, PollyTM, discovered that this professional trade association should recruit self-identified artists and creative individuals.
Polly was able to identify this because these groups had the strongest positive sentiment toward a career in the association's line of work.
Polly also discovered that the best way to recruit these individuals was to highlight the profession's flexibility, which was a key influence for full-time artists.
Our AI found that the profession's flexibility was the key influence for full-time artists.
ASI highlighted that the second most important part of the group's recruitment prosses would be showcasing the creative elements of the profession.
We found that to appeal to artists, they would have to highlight the creative elements of the profession; artists are often guided by how creative they can be in their day- to-day.