Pest Control Association
Determine how clients engage on various pest-related topics and discover how this impacts business interests.
Allowed them to test messages and gauge the reaction they would receive if published publicly.
Provided insights on the key themes in conversations the general public was having about the pest industry and profession.
Allowed this group to compare the conversations surrounding the industry and the other professions.
ASI’s artificial intelligence, PollyTM, provided insights on what pest control issues are impacting Americans in each state.
PollyTM discovered the most prominent pest issues in each area of the home and how these changed state by state.
The market research educated the group on the American population's regional pest control needs.
PollyTM incorporated qualitative elements such as 'how Americans are discussing their current pest management needs' into her reporting.
Polly's qualitative data was used to help this organization discover new ways to connect with its communities.