Help this medical association create a marketing plan that increases the public perception of doctors.
Allowed the association to test messages and gauge the reaction they would receive if published publicly.
Provided insights on the key themes in conversations the general public was having about the medical industry and profession.
Distinguished nuances in the language surrounding the medical industry to provide deeper insights.
ASI’s artificial intelligence, PollyTM, provided data on a region's online conversations.
Results were segmented by electoral riding and party support.
Polly helped the association better understand what health care topics were most important to political candidates.
ASI analyzed the emotions and activity on their personal platform to identify the effectiveness of their marketing strategies.
This research has helped the medical association further its reach in recent marketing campaigns.