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tuesday
WHERE TO LISTEN
Welcome to askpolly tuesday, a show for brand marketers and public relations professionals who want to learn how artificial intelligence (AI) can help them grow revenue and guide communication strategies.
Each week, Erin and her guests will use ASI's patented AI, Polly™, to analyze marketing problems and how to solve them with data.
October 18, 2022
1 - Using Audiences to Pivot Your Marketing Strategy
This week we use the US makeup industry as a case study to learn:
How to pivot when your market disappears or changes drastically. The importance of understanding the needs of different audience segments and marketing to them effectively.
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