tuesday
WHERE TO LISTEN
Welcome to askpolly tuesday, a show for brand marketers and public relations professionals who want to learn how artificial intelligence (AI) can help them grow revenue and guide communication strategies.
Each week, Erin and her guests will use ASI's patented AI, Polly™, to analyze marketing problems and how to solve them with data.
November 15, 2022
4 - Staying Relevant as an Aging Brand
This week we use the Apple vs Google tech face-off as a case study to learn:
1. What to consider when a new product enters the market
2. Understand the product attributes that come into play when customers consider switching
November 8, 2022
3 - Advertising Your Competitive Advantage
This week we use insurance brokers' advertising in Canada as a case study to learn:
1. How organizations can create competition for themselves by focusing advertising messaging on certain product/service attributes
2. The importance of keeping up with the level of traction your marketing messaging is getting in your audience
November 1, 2022
2 - Recognizing New Markets
This week we use the home improvement trends in the US as a case study to learn:
1. How Polly™ finds shifts in markets using real-time conversations and customer data
2. Why expanding the target demographics is important, especially post-pandemic