Frequently Asked Questions
Are you complying with privacy regulations?
Isn't online research biased?
Is this the same as Social Media Listening?
Social media listening is a customer intelligence tool that informs on subjects being discussed. The results don’t allow us to draw conclusions on a larger population because the gathered information does not come from a representative sample, and therefore cannot lead to scientifically accepted generalization.
We study topics based on information gathered from large samples from targeted demographics. From this we can draw scientifically approved conclusions on the larger population.